Have you considered developing trust-based marketing? Businesses people can trust are businesses that get business. While some decisions are made based on the lowest price, some on the additional features and benefits available, others are made solely based on who can be trusted. Market your ability to be trusted and you may just find what you’re ultimately creating is your ability to develop a relationship that can earn you reoccurring income. Beyond telling others you can be trusted, what is absolutely essential is that you maintain the relationships you have already formed. Illustrate with consistent hard work that you are valuable. Freely offered suggestions speak also of your value as you show a willingness to help. Freely help when available, time permitting, and your clients have a unique reason to keep doing business with you. Word of mouth advertising will sell your reliability far better then anything you could personally say or write about… Think about this, the equivalent of advertising you get from individuals speaking praise about your products and services can be more effective then traditional advertising methods. As you build your business with a foundation of integrity, you’ll find your existing customer-base telling their friends and family about you and suggesting that they do business with you too.
Have you or your business associates considered Business Partnerships? While they can be fraught with unforeseen challenges, if done right and with clear documented communication, they can forge strength in product lines that you currently offer and present additional products & services that you would not have otherwise been able to offer. There truly is strength in numbers and this has certainly been seen even in my business. A small business or even a sole-proprietorship can still have business partnerships with others of same or similar businesses to provide strength and man-power. Another consideration is in the area of businesses that differ slightly or even significantly from yours… You become able to offer services or products that you personally do not work with because you are able to contribute to the business of others; this sort of partnership can provide customer loyalty, confidence between business partners, and giving quality leads can be it’s own reward.