Have you considered developing trust-based marketing? Businesses people can trust are businesses that get business. While some decisions are made based on the lowest price, some on the additional features and benefits available, others are made solely based on who can be trusted. Market your ability to be trusted and you may just find what you’re ultimately creating is your ability to develop a relationship that can earn you reoccurring income. Beyond telling others you can be trusted, what is absolutely essential is that you maintain the relationships you have already formed. Illustrate with consistent hard work that you are valuable. Freely offered suggestions speak also of your value as you show a willingness to help. Freely help when available, time permitting, and your clients have a unique reason to keep doing business with you. Word of mouth advertising will sell your reliability far better then anything you could personally say or write about… Think about this, the equivalent of advertising you get from individuals speaking praise about your products and services can be more effective then traditional advertising methods. As you build your business with a foundation of integrity, you’ll find your existing customer-base telling their friends and family about you and suggesting that they do business with you too.
Dreaming the Dream
I think it’s pretty safe to say that all small businesses start with an idea, a dream… then it’s just a matter of developing that dream into a reality. What happens if that dream never develops or fades? The Dream dies and along with it goes the business. What if you could take some of the intimidation out of the picture by dreaming the dream together with someone who has genuine interest in seeing you succeed? What would that do for your dream? Allow other dreamers to help cast a vision for what could be so that even if everything in the dream cannot become a reality… the fact that wild ideas came together could allow a realistic vision to form. Perhaps you would like to speak to us about your dream/vision to see what could happen.