Archive for March, 2012
Have you considered developing trust-based marketing? Businesses people can trust are businesses that get business. While some decisions are made based on the lowest price, some on the additional features and benefits available, others are made solely based on who can be trusted. Market your ability to be trusted and you may just find what you’re ultimately creating is your ability to develop a relationship that can earn you reoccurring income. Beyond telling others you can be trusted, what is absolutely essential is that you maintain the relationships you have already formed. Illustrate with consistent hard work that you are valuable. Freely offered suggestions speak also of your value as you show a willingness to help. Freely help when available, time permitting, and your clients have a unique reason to keep doing business with you. Word of mouth advertising will sell your reliability far better then anything you could personally say or write about… Think about this, the equivalent of advertising you get from individuals speaking praise about your products and services can be more effective then traditional advertising methods. As you build your business with a foundation of integrity, you’ll find your existing customer-base telling their friends and family about you and suggesting that they do business with you too.