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Shortened URL’s

You know, I find it very intriguing that most tweets we see come out tend to use shortened URL’s as opposed to the original… it intrigues me because twitter can be a powerful resource to enhance the SEO (Search Engine Optimization) of a site but is far more effective for things such as page rank if the actual website domain is used.  Some may say, “the original URL is just too long” or “I want to target a specific page off of the main page.”  These are valid concerns and certainly shortened URL’s have made getting people to the right place a lot quicker and easier… but could we draw people to our root domains?  If we are focused on SEO as seriously as we talk about, we probably have numerous domains that help enhance our web presence anyway right?  So if you can, you might begin thinking about how frequently you could be including the actual domain of your site when linking.


2 Responses to Shortened URL’s

  • one Idea that I thought of when reading this, is there is I think a way to strike a balance between link size and SEO such as insted of using a redirector like to point to the spot in your website you want to direct them to why not make a subdomain off your root. like that way your root domain is still showing, and much more visable but it’s likely shorter then the path off the root domain to it.

    • absolutely… one other thing that I have been doing is creating custom URLs off of my root. Say for example you are running a promotion, like I was for Black Friday & Cyber Monday, I created articles in my Content Management System (CMS), then using a Search Engine Friendly (SEF) add-on, I created a custom URL for that article, even a long domain can be utilized in this way. (example: )

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